The era of top influencers that started with illiteracy

Chapter 93: They've even started using military strategy?

iQiyi Video Building.

Inside the director's office.

Looking at the trending topics online, Ma Dong suddenly felt a mix of joy and sorrow.

This quarter.

Without a doubt, it was the era of "King of Comedy Stand-up Comedy 2".

They are the most popular in this entire category.

Both the number of new users and the advertising efforts of Google Ads are among the strongest in the same period.

But right now he feels like he's on a roller coaster.

Because there are only four more issues left before Happy Singles 2 ends.

Shen Jian, who has the highest popularity, will end his journey in the first round of the quarterfinals.

Therefore, it is very likely that the data in the next three periods will decline.

Even during the finals.

There's nothing we can do; this person is currently the most popular.

More importantly, he failed to secure a collaboration.

Soon this rising star will be collaborating with Tencent next door to bring them new users.

The previously planned variety show stars to promote kiwifruit have had to be temporarily shelved.

It was heartbreaking to see such a promising newcomer being poached by Wang Juan.

As the content director of iQiyi.

He believed it was his mistake.

However, the battle is not over.

The gain or loss of a single soldier cannot determine the final outcome.

Furthermore, each video platform focuses on the breadth of all its content sections.

So I might have a chance later.

"Xiao Wei, have you finished compiling the list of follow-up projects for the company that I asked you to do before?"

Assistant Xiaowei stepped forward: "Mr. Ma, it's all sorted out. Besides the two key song talent shows, there are also three film and television projects."

Ma Dong nodded: "Hmm, TV dramas and movies, that's fine too."

Xiao Wei was taken aback: "Mr. Ma, you're not still thinking about Shen Jian, are you? There are so many top-tier celebrities out there. Even if you're competing with Tencent, there's no need to put all your eggs in one basket."

Ma Dong smiled and said, "Xiao Wei, as the saying goes, you have to get up from where you fall down. That's what a true leader does."

"..."

"What do you think of this kid? Is he suitable for acting in movies and TV shows?"

"I don't know either, but he's getting a lot of attention and popularity, so we could give it a try."

Ma Dong smiled confidently: "That's right! If we want to turn the tables, we have to find another way. Those two companies next door are probably only focused on this kid's performance and popularity on variety shows right now. Fine, give them to them. I won't compete. I'll just collaborate with him on a film and television project and catch them off guard. How about that?"

"Uh, high..."

"High, right?"

"Are you that confident?"

"It depends on human effort, but first we must lure the enemy deep into our territory."

"?"

Done.

Ma Dong took out his phone.

I made a phone call.

Soon, the voice of Zhuang Zhuo, the director of Youku, came from the other end of the phone.

"Mr. Ma?"

"Hey, Mr. Zhuang, how have you been lately? I saw you at the 'International Video Content Forum' the day before yesterday, but I didn't say hello, so we missed each other."

"It's nothing. Let's get together again next time. Maybe we'll even run into Mr. Wang. By the way, your talk show has been pretty good lately."

Ma Dong smiled and said, "Hey, it's just average. It can't compare to your two families with powerful backers."

"Mr. Ma is being modest."

"No, it's not true. I just promoted a new variety show talent, and Wang Juan offered money to snatch her away. I was helpless."

But I've come to terms with it. After all, it's a variety show. If she's on it today, and you're on it the day after, it's all the same.

Zhuang Zhuo: "Oh? In that case, we could consider collaborating with Youku on their variety shows."

Ma Dong: "Sure, I have no objection. Anyway, I don't plan to continue using it."

Zhuang Zhuo: "President Ma is very generous."

Ma Dong: "Alright, that's enough for now. See you next time."

Zhuang Zhuo: "Hmm."

The phone hangs up.

Ma Dong turned to Xiao Wei and said, "Go, send an email to Yixin Entertainment and ask them about their interest in collaborating on film and television projects."

"Huh?" Xiaowei was confused. "Didn't you just say on the phone that you didn't need it?"

Ma Dong's mouth twisted into a crooked grin, as if he had everything under control:

"Xiao Wei, you are still too young and don't understand the thinking of a leader. This is military strategy."

"Lure the enemy deep into our territory?"

"Wrong, this is called... a feint attack."

"?"

...

...

Yuku Building.

Content Department Office.

Zhuang Zhuo chuckled softly after hanging up the phone.

opposite,

Wei Ming asked, "Is it Mr. Ma from Kiwi? Judging from his tone, he's given up on competing with Wang Juan for the talent. In that case, we could really talk to Shen Jian again; he's getting a lot of attention on variety shows right now."

Zhuang Zhuo shook his head and pointed to his phone: "No."

Wei Ming: "Huh? But that's not what you said on the phone?"

"Does everything have to be done exactly as you say it? That would make it too easy for competitors to see through you."

Zhuang Zhuo smiled and continued, "I'm just going along with what he said. But we should compete for promising newcomers, but not in variety shows."

"Not in variety shows? Are you suggesting we include him in our film and television projects?"

"That's right."

"But can he act?"

"Nonsense, is there enough data?"

That's enough.

"Great, send him an email. Don't mention variety show collaborations yet, just inquire about his interest in film and television. Let's collaborate once first, and then we can easily make way for later variety show projects."

"Why the rush?"

Zhuang Zhuo crossed his arms and held them in front of his nose:

"Now all three are dealt a bad hand. The top stars are no longer carrying the dramas. The neighboring drama 'The Sun Like Me' has also flopped. They are all relying on marketing the second male lead to generate buzz. I guess they really have no other choice."

The drama "Jade Tea Bone" on Mango TV also failed to meet expectations, even though the female lead was still Gulnazar.

Therefore, I believe that the current market urgently needs a different kind of person to bring about a change.

"You think highly of him?"

"No, it's just a gamble, there's no harm in it. We at Youku don't have the same cunning as Ma Dong and Wang Juan, we can only rely on luck."

"???"

Wei Ming's lips twitched.

Good heavens, aren't you afraid of divine retribution for saying that?

Let's not talk about the other two.

You're cunning enough to have eight hundred schemes in your head, okay?

...

...

The Tencent Video building.

Inside the meeting room.

Deputy Director Li Kun pointed to the PPT behind him: "The preparation for the 'Comedians' Wonderful Night 2' project is complete, and we will start recording soon."

The funds from the sponsors have arrived.

The platform will subsequently broadcast the GG slot. Seven companies placed bets initially. The initial S slot is being interspersed with the GG slot, currently priced at 7 million per round. Of course, this isn't finalized yet; to increase the bid, they'll need to be shown some incentives.

Wang Juan: "So, how did you and Director Zhou Tao discuss it?"

Li Kun: "Zhou Tao and I talked before and decided to raise the price for Shen Jian to 200 million, but he needs to cooperate with the pre-event promotion."

Wang Juan nodded: "He's been trending on social media again these past two days."

Li Kun: "That's right, Zhou Tao is just eyeing his popularity and is taking advantage of this opportunity to promote the show before filming starts."

GG merchants will see the buzz and traffic, so the price of GG ad slots will naturally increase.

Wang Juan smiled: "If we add another 400,000 to Shen Jian, the investment fee for GG might increase by several million, and that's just for the first phase. Zhou Tao is quite shrewd; he'll make a lot more money."

Li Kun: "Yes."

Wang Juan: "Alright, it's settled then."

...

...

a few days later.

Shen Jian quietly released a promotional video in coordination with the comedy show's production team.

The popularity of stand-up comedy hasn't waned yet.

The new information has once again sparked heated discussions.