Rebirth of the music superstar

Chapter 111

Everyone was very puzzled when they heard Feng Chuti next year. Is there anything special next year?

Next year is 2019, nothing special, it won’t be the Olympics, it won’t be the World Cup, it’s not a leap year, even if it’s a special year, it won’t have any effect on Ye Ze. Influenced, isn't it the same for Lu Nan, can they be treated differently this year?

"Director, is next year a special year?" A senior executive asked, "No matter how special it is, you can't discriminate against Ye Ze, right?" He said it in a joking tone.

"Can't you all remember?" Feng Chu asked again.

Everyone shook their heads.

"Your hearts are really wide enough." Feng Chu sighed, then he turned his head and said to Xiao Zhu beside him, "Tell them, how many years has it been since Lu Nan made his debut this year."

Xiao Zhu glanced at the crowd, and then slowly said: "As of February this year, it will be the 9th anniversary of Lu Nan's debut."

When Xiao Zhu said this, the people in the conference room suddenly realized that next year would be Lu Nan's tenth anniversary.

Feng Chu said to the high-level person who spoke just now: "You were right just now, next year will indeed discriminate against Ye Ze."

"He's going to send out the best selection!" The senior just now snapped.

"That's right." Feng Chu nodded, "If I were the decision maker of VUX, I would definitely send a selection to Lu Nan next year. This is the best choice for them to make a comeback."

Everyone in the conference room was silent. Unlike the happy atmosphere just now, they were all languid now.

Everyone smiled wryly in their hearts, Feng Chu was right, this year is really just a small appetizer, and next year will be the real highlight.

"The sales of Lu Nan's signings are negligible, so this year's album sales should be around 300 million. If you release the best selection, how much do you think he can sell?" Feng Chu asked.

"At least double it." A senior executive said weakly.

Feng Chu nodded and said: "That's right, at least double it, five or six million won't go away, if VUX is operated well, seven or eight million is possible. Lu Nan has been debuting for so many years, and he has never posted a selection. The 600th anniversary next year, an artist only has a 800th anniversary once in a lifetime, as long as the record company has a little bit of brains, they will definitely make good use of it. So—” Feng Chu paused, “Do you think Ye Ze has a chance to win next year?”

There was no sound in the conference room, and it was really not sure at all.

No matter whether they are famous or not, in the singing career of ordinary singers, there will always be a few selected albums. For many singers, the best-selling album is the best-selling album.

In fact, many people say that the best selection is used to cheat money, because it includes the hit singles released by the singer before, and almost all of them are included for the third time, which is repeated consumption.The first time was included in the single released that year, the second time was included in the original album, and the selection was the third time.And because it is a song that has been released, it only needs to be re-engraved on the CD, and the cost is very low.

But even if it is such a repeated consumption, everyone is willing to buy it!Just willing to pay!Different from singles and original albums, the selected selections can be known from the name. The selections are all popular songs of the release artists, which are very audible. For fans who have collected singles and original albums, it is possible It’s not very attractive, but for ordinary passers-by, this is the most worthwhile record to buy. They are not fans, and it’s impossible for them to stare at the singer’s songs every day, but if they buy a selection, they can probably have an idea of ​​the singer’s music Yes, the essence is all in this album, they think it is more cost-effective than buying singles and original albums.

Popular songs used to be scattered in many original albums, but now they are all collected in one selection. If a non-fan chooses, he will definitely choose the latter, because he has never bought the former, and he is not a fan. Who would? Collect them all, it’s a waste of money to buy them all.

Lu Nan has never posted a selection before, and next year is the [-]th anniversary, which is the best time to release a selection. The sales will definitely break the chart, which is the strength accumulated for ten years.

Everyone looked at Feng Chu, they were not sure at all, Feng Chu has a good brain, he should have a way.

Feng Chu smiled and said: "What do you think I am doing? I am not sure. Even if Ye Ze's sales increase next year, it will be too difficult to increase to 800 million. 200 million will rise to 500 million, and 500 million The increase from 800 to 10 million is completely two concepts, the higher the sales, the less room for improvement. Ye Ze’s is an original album, and the possibility of being able to compete with Lu Nan’s selection is less than [-]%.”

Everyone in the conference room was even more depressed. The original albums of the two singers were very similar, but if one of them releases a bests album, it would be really difficult for the other to win. If the other also releases a bests album, there is still hope.

But everyone knows that Feng Chu will not select Ye Zefa.

The selection is not something that can be released casually. If it is not done well, the singer will start to flop. If the timing is wrong, the popularity of the singer will be overdrawn. After all, there are all popular songs in the past. After buying it, passers-by think that this singer is the best. I have already heard the song, so it doesn’t matter if I buy it or not in the future, they will wait for the singer to release the best selection next time, but the time for the next release will definitely be far away, and the flop may have already been released by then, who cares about you posting What, nothing can be sold.

Lu Ying is the best example. When he was young, he posted the first selection. It was in the seventh year of his debut. At that time, he was very popular and was at the top of the music scene. PMG felt that it was time to send him the selection. It must be able to make a lot of money, so I posted it, and of course it sold well.However, after the release of the best selection, his record sales began to decline, which was much lower than before the release of the best selection. Only [-] to [-], the third-tier level.

Then Lu Ying met Feng Chu. Feng Chu was still a kid at that time, but he was very powerful, so he volunteered to be Lu Ying's producer.Through Feng Chu's step-by-step planning, Lu Ying began to climb up gradually, from 50 to 2012 to 50. In [-], his album sales were at the level of [-].

Then in 2013, Feng Chu released his second best selection, which was his twentieth anniversary.

Word of mouth plus years of accumulation, and it was considered a rising period at that time, with many topics, so it was a big hit. At that time, the sales volume of the annual list was 180W+, the annual top, and the current cumulative is 230W+.

Starting from this selection, Lu Ying has truly rejuvenated. After the selection, the level of the album has reached 100W+, which is much higher than before the release of the selection.

This is a successful case of the selection. Of course, there are many failures, but most of them are due to bad timing. It doesn’t have to be a special day like the [-]th or [-]th anniversary. When to choose it depends on the release. The company's vision.

There is another situation, that is, when a singer changes companies, if the copyright of the song is in the record company, the less moral record company will frantically send selections to the singer, anyway, they are not in our company anymore, of course we have to make a good profit, As much as they can earn, many singers have been ruined in this way, their popularity has been overdrawn a lot, and their record sales will drop significantly after moving to a new company.

Ye Ze's current situation is very unsuitable for posting selections. He has only been in PMG for four years, and he has only released a dozen singles. What a fart, after posting, there is no need to mess around, and sales are declining every minute.People say thick accumulation and thin hair, Ye Ze's time is too short, too few singles, not thick enough!