msmithbooks Chapter 894 The First Sneaker Endorsement Contract in History
Chapter 894 The First Sneaker Endorsement Contract in History
Chapter 894 The First Sneaker Endorsement Contract in History
It's September.
The contract extension between Xie Kai and Nike has not been finalized for a long time, and this is about to become a stalk during this summer offseason.Some people say that Xie Kai is insatiable, but more people think that Nike is reaping the consequences. Who told them not to renew their contract in advance when they were injured. Now that they have won double MVPs, if they want to renew their contract, the price is definitely not what you said never mind.
Xie Kai held a training camp in China in August. The players who participated in his training camp last summer all felt the benefits of plateau + desert training, so when his training camp plan was announced this time, it received a lot of response.
Not only players from Thunder and Grizzlies, players from other teams in the league also came to Xie Kai to sign up.
Xie Kai didn't refuse either, his training camp was not limited to only the players of his team.
Time passed day by day, and Nike finally couldn't sit still. The game was going on, and the quotation was gradually increasing.
Zhou Jing participated in the whole negotiation with Nike. She really felt the other party's fear of losing Xie Kai, so she kept raising the offer.
From the previous 4.5 million, it increased to 5 million, then to 6 million, 7 million, 8 million!
When it reached 8 million, Nike offered to ask for a lifetime contract, but Xie Kaifang was still not satisfied. He could sign a lifetime contract, but the price still needs to be increased.
Nike held many meetings and discussed many times. This is all real money. The investment depends on the return. If Xie Kai’s peak will only last for one or two years, it will be difficult for them to get enough returns. .Of course, if his peak period is long enough, this lifetime contract can be paid off.
By late August, Nike finally raised the offer to 8 billion!And Xie Kaifang finally let go and agreed to sign the contract.
$10 billion lifetime deal, the largest sneaker endorsement deal in the NBA to date.The real reason for Nike to spend such a large amount of money is Xie Kai's popularity far ahead of the league.This kind of popularity made the K God series of signature shoes sell too well. Even if he didn't launch a new model in the season when he was injured, selling the old models made Nike make a fortune.
And Xie Kai's current competitive strength is also number one in the league. The double MVP is proof, he doesn't need to prove anything anymore.What is before him now is to challenge the status of those superstars at the historical level.
On August 8th, at Nike headquarters, Xie Kai signed his name on the $25 billion lifelong endorsement contract.
As soon as the news came out, the peaceful offseason was like thunder.Everyone marveled at the superstar's terrifying gold-absorbing strength, and was also surprised by Nike's big money.In fact, Nike was also forced to come out. If Adidas hadn't proposed a 7 million lifetime endorsement contract to compete and forced them, maybe the 10 billion sky-high contract would not have come out so soon.
But no matter what, Xie Kai's endorsement is already the first in history.
Nike executives have met with Xie Kai many times to discuss the details of the cooperation and discuss the creation of the latest K-series signature shoes before the start of next season.
Of course, Xie Kai actively cooperated, and he was also very happy to be the protagonist of this historical contract. This contract not only allowed him to get a huge amount of income, but also let him know how terrifying his commercial value was.
Of course, some people are saying that Xie Kai is insatiable, this contract will become Nike's most failed contract in the future, and so on.
However, Xie Kai simply ignored these voices of doubt.No matter what time it is, there is no shortage of sunspots in this world.No matter how well you do, some people think you are not good.So don't worry about it, just try to be yourself.
On September 9, the media day for the 25-2017 season begins.
All members of the Thunder team played, took pictures, accepted interviews with reporters and so on.
As the defending champion, as the Thunder owns the Big Three, it is naturally one of the most concerned teams in the league.And Xie Kai is a star among stars.
Xie Kai's solo makeup photo, the makeup photo of the Big Three, and some other photos.He cooperated with the cameraman's shooting very well, and he didn't have the airs of a superstar at all.
This is Xie Kai's 10th season since he entered the league (the season of injury is counted), he is considered a veteran of the league, so he is very familiar with all the season processes.
The well-known ESPN reporter Marc Stein conducted an exclusive interview with Xie Kai.
Marc Stein: "Kane, the new season is about to start, do you have any expectations for the new season?"
Xie Kai said bluntly: "We will work hard to defend the title."
Marc Stein: "Which team do you think is your biggest competitor?"
Xie Kai replied quickly: "It's hard to say, but as long as we are ourselves, we are the strongest!" The reason why he said this is not that he is not humble or high-profile, but it is indeed the reality.They are indeed at the top of the league in terms of paper strength and actual strength. This point is most touched by the 4-star warriors who have played against them.If they need to work hard and what they need, what do you think of the teams that lost to them?We are all so weak, you still lost to us, and we won the championship, so how weak is this alliance?
Excessive modesty is hypocritical, Xie Kai's current status makes people no longer blindly humble, otherwise the character design will not be able to stand.
Be aggressive, be aggressive.
Marc Stein's questions are not very sharp, but very common.The two have known each other for many years, have a good personal relationship, and will not tear each other down, so this interview was very pleasant.
The Thunder won the championship last season, but in fact their overall age is relatively young in the entire league.Such a lineup structure is very important for a team aiming to defend the title.A team with a majority of veterans will have greater injury risks and greater risks.
In the future, the NBA teams will enter the training camp stage, and the first preseason game of the new season is also very close.
The Thunder's first preseason game will be played at the Ford Center Arena on October 10 against the Houston Rockets.
According to the new labor agreement, the number of preseason games in the new season will be shortened. There will not be 7 or 8 preseason games this season, but only 4 games.
For the Thunder, shortening the number of games in the playoffs is actually better. Their running-in was over last season, and there are not many players joining this season, so it doesn't matter if there are fewer running-in games.
The preseason record is not included in the regular season record, so in many cases it cannot play the role of testing the team.Everyone will let drinking fountain players or players with no guaranteed contracts play for a long time, and there is no reason why.
In 4 preseason games, the Thunder achieved a record of 3 wins and 1 loss.And Xie Kai played only 13 minutes per game, which is indeed a big gap compared with his average of more than 30 minutes per game in the regular season.
(End of this chapter)