msmithbooks Chapter 51
Chapter 51
Ruihan Group is an established company mainly engaged in cleaning products.Decades ago, when the domestic cleaning products market was not yet saturated, the products of Ruihan Group could be bought in any small store on the street, and the name of the founder of the group often appeared on various rich lists.
However, in recent years, with the emergence of more and more similar competing products, Ruihan Group has gradually lost its original brand advantage, and its market share has continued to decline. It was not until last year that a piece of news reminded the public of this childhood product. The brand that has been used before - Ruihan Group's top executives collectively voluntarily provided one year's salary and stock dividends to pay back wages for the company's employees.
During this period, Ruihan Group was in a financial crisis, and had not been able to pay employees' salaries in full for two consecutive months.
For a time, this news actually caused a lot of discussion on the Internet.
Some people feel that those time-honored daily necessities that they used when they were young are gradually difficult to buy, and they are replaced by branded products with higher grades and prices. But in terms of quality, it seems that they are not as cheap as those "cheap" ones that they used when they were young. Goods" are much better, and some are even worse.
Some people also lamented that Ruihan Group did not do the two common operations of layoffs and salary cuts when companies are in trouble. What comes to mind is "survival with a broken arm".Once an enterprise "broke its arm", it can reduce its burden as quickly as possible in a short period of time, but countless employees, old and young, young and old, will lose their jobs all of a sudden, and countless families will lose their source of income overnight. The impact is huge.Therefore, like Ruihan Group, the top management pays for the employees' wages out of their own pockets. Let alone how long they can last, they can at least show an attitude, which shows that the company has a minimum sense of responsibility and is determined to be responsible for the employees.
Many netizens are business workers, and many of them have experienced sudden layoffs or salary cuts. Of course, they are very empathetic. good company.
However, there are also people who sincerely sang bad news: the products of Ruihan Group can no longer be bought in larger department stores and supermarkets, and only small grocery stores in the corners of the streets still sell some cheap stocks.Another sales channel is the Internet, but now there are all kinds of online products. In terms of packaging, reputation, and quality, everyone has better choices. It is no longer a question for Ruihan Group to withdraw from the market and declare bankruptcy. It is just a matter of time. .
Ruihan Group is indeed actively saving itself, from upgrading the packaging, to changing the name of the product, to paying a lot of money to hire celebrities to endorse, to put a lot of advertisements, and even started a new round of price reduction sales this year, but the results have not been satisfactory, even if it has recovered a little. Sales, also can not make up for the huge cost input.
The issue of layoffs, which the public has always been concerned about, has finally been put on the agenda.
[The news said that the chairman only kept one house that his family was living in, and sold all the other houses and collections, and all the shares in other companies he held were sold, and the money in exchange was used to pay employees' salaries.However, the current production scale and income of the group cannot afford the wages of so many people, so layoffs are imperative.The leader had a heart-to-heart chat with us, saying that the compensation would definitely be paid and that he would give us time to interview for new jobs with pay, so we all expressed our understanding.It’s just a bit sad, the company is really a good company, and the products are also good products. Anyone who has participated in the production process knows that no matter the price or quality, it is definitely the conscience of the industry. It is really a pity to be forced to withdraw from the market.But these have nothing to do with me anymore. The migrant workers only look forward to meeting the conscientious boss in their next job. 】
This is a post posted by a current employee of Ruihan Group on a workplace communication platform, revealing the news that Ruihan Group has officially started layoffs.
This platform is not considered popular, and the DAU is not high, but the user positioning is very accurate, and the authentication steps are very cumbersome, so news from many industries is first spread from here, and the authenticity has always been high.Soon, this post was reposted to a platform with more traffic.
There are mixed reviews on the Internet.Some people say that Ruihan has tried his best. After the failure of self-help, it is still unknown whether the company can continue to survive. It is the conscience of the industry to properly arrange the employee's resignation compensation and give them time to find a job with pay. .Some people also say that Ruihan has been in the news frequently recently, and it has repeatedly regarded itself as a conscientious enterprise. It is hard not to doubt that this is their show and hype, in order to take the opportunity to sell miserably, so that consumers will pay for their poor management. .
But no matter how others perceive it, everyone has almost confirmed an indisputable fact-Ruihan Group failed to save itself, and will soon go bankrupt and completely withdraw from the market.
However, a few months later, sharp-eyed netizens discovered that not only did Ruihan Group not go bankrupt, but it also updated its semi-annual financial report on its official website after a long absence.
——Since Ruihan Group has been losing money year after year, the financial report on the official website has been ambiguous about the specific status of revenue. Outsiders can only judge its development status through the statistical reports of various institutions and stock price trends.
But this year, the semi-annual financial data released by Ruihan Group is very detailed, and the specific growth of various businesses are clearly written.The most important thing is that the income statement, which everyone pays most attention to, has a growth rate of ten figures this year!
A ten-figure profit is nothing to a large company, or even to small and medium-sized companies in certain industries.However, this is a company on the verge of bankruptcy, a company that has only attracted attention in recent years because of layoffs and bankruptcy risks, and a company whose boss needs to sell houses, cars and private properties to pay employees' wages.
The ten-digit profit growth is enough to show that Ruihan Group has gotten rid of the crisis of bankruptcy in just half a year and resumed normal production and operation. Compared with the previous scale and profit, it is only increasing but not decreasing.
Everyone couldn't help being curious—in the major supermarkets and websites, they didn't feel that the number of products of Ruihan Group increased, and no new products became popular, and no one around them was still using their products for a long time.It can be seen from this that Ruihan Group did not turn over by relying on its traditional products.So, where did their money come from?
Even some financial bloggers carefully analyzed their financial reports and combined with some recent news that did not attract much attention, they came to the conclusion that Ruihan Group has changed from a distributor to a supplier, and has provided at least a dozen domestic and foreign companies. A well-known brand provides the production process, and has reached an exclusive cooperation with a well-known medical institution to jointly develop cosmetic products with medicinal value.And the word-of-mouth of this medical institution has brought Ruihan Group at least hundreds of millions of investment, revitalized the group's capital chain, and given it a chance to win this last turnaround.
For a while, major business and financial magazines analyzed and reported one after another, and even ordinary netizens who didn't care about business had heard of this "commercial miracle".At this time, Ruihan Group issued an announcement that employees who were forced to lay off before can now return to their original positions, and enjoy the same salary increase as current employees.
This announcement made Ruihan Group earn a lot of goodwill, especially when some employees returned with the mentality of giving it a try, the promise was actually fulfilled, which made Ruihan Group's reputation rise to a higher level.
On the other hand, due to the cooperation with many big brands, many consumers choose to try to buy the products of Ruihan Group again, and they are pleasantly surprised to find that although the aesthetic style of the packaging is a bit behind, the quality is not inferior to those big brands. Definitely a bargain.As a result, Ruihan Group, which has transformed into a supplier, ushered in a second spring in terms of its own product sales.
And these are the reactions of the public and the outside world. The reaction speed of the industry is much faster than that of the public.
"Boss, I'm afraid the server will need to be upgraded and expanded again. I have received too many registration applications, and I can't finish the overtime work. I'm exhausted."
Yuan Qi complained, but there was a big smile on his face, obviously very happy.
Bai Qi replied without raising his head: "Okay, I will notify Qin Yao later and ask the technical team to work overtime."
After finishing speaking, he paused for a moment, and then said: "If you need to expand the team, you should expand in time. Efficiency is important, and quality is also very important. Registration review must not be relaxed. We rely on word of mouth."
Yuan Qi responded quickly: "Don't worry, boss, I know, after all, we are not short of money now!"
Her lively tone made Bai Qi laugh too. Thinking of the days when funds were scarce, she couldn't help but sigh with emotion: "Fortunately... I didn't lose the bet."
Yuan Qi said: "This is not a gamble in the first place. We will definitely win. It's just the difference between a big victory and a small victory."
Ever since they heard that Ruihan Group was laying off staff and the boss targeted Ruihan Group, they had been worried about whether Ruihan would not be suitable enough and whether Ruihan would fully trust them. Worried about whether there will be any mistakes in the process.
Although the boss looked calm, Yuan Qi knew in his heart that he was the most nervous one.
But even though the whole team was holding their breath and striving hard, Yuan Qi never doubted the possibility of the success of this operation.
Without him, it is only because they have a good enough boss who has a very precise control of the market trend, acts boldly but is thoughtful, and never fights unprepared battles.
Bai Qi pushed his glasses on the bridge of his nose. His long-term concentration on desk work had caused him to suffer from slight myopia, but his gaze was much sharper than before, and he would unconsciously release his pressure when staring at someone.Only when he laughed, was he as gentle, thoughtful, and watertight as ever.
"You really trust me."
Yuan Qi had a kind of blind trust in him, which he had discovered long ago.
It is a good thing for subordinates to be loyal, but blind obedience is likely to make him lose himself. Fortunately, there is Qin Yao, who can always remain objective and calm, and remind him a few words from time to time.
"Of course, I am the person who trusts you the most in the whole world!"
Hearing this, Bai Qi didn't show the expression of emotion as she imagined. Instead, she looked at the screen and smiled softly: "That's not necessarily the case."
At an angle that only Bai Qi could see, a dialog box popped up from the suddenly lit screen.
[What time is it tonight?I will pick you up. ]
The author says:
感谢在2022-08-1416:41:38~2022-08-1918:26:01期间为我投出霸王票或灌溉营养液的小天使哦~
Thanks to the little angels of the irrigation nutrient solution: 20 bottles of Bunbaobao yyds! 1 bottle of demoのtest and Moshiqianhua;
Thank you very much for your support, I will continue to work hard!